The Belgian Chocolate Factory regret having changed its name to ISIS last year. Now its forced to change the name again.
The chocolate factory ISIS was named Italo Suisse until late last year. Then they decided to change the name to ISIS, without being aware of the terror organization by the same name.
ISIS is more commonly known as the abbreviation for the terrorist organization Islamic State of Iraq and Syria, now known as IS.
- We chose ISIS because it was the brand name of our pralinere and chocolates. Had we known it was a terrorist organization by the same name we had never done it, Desiree Libeert, marketing manager at ISIS, says to Reuters.
"Since 1923, we at ISIS have made Belgian chocolates of the highest quality and with great affection," their website says.
- We had foreign customers who said that they could no longer buy our chocolates as end customers only had negative associations with the name, Libeert says.
The company name is now changed to Libeert, which is the surname of the company's owner.
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