Here’s a troubling data point if you’re a Facebook investor: The company may have finally tapped out its most valuable market, the U.S. and Canada, Recode reports.
Facebook’s daily active user base in the U.S. and Canada fell for the first time ever in the fourth quarter, dropping to 184 million from 185 million in the previous quarter.
It’s a very small decline in a market that Facebook already dominates. But it’s also Facebook’s most valuable market, and any decline in usership — even a small one — isn’t a great sign.
Each user accounted for $26.76 worth of revenue for the company last quarter, and it went up by 35 percent over the same quarter last year.
It’s not clear why that segment got smaller. But it has been a tough year for Facebook in the U.S., and Recode speculates that it has to do with the silly conspiracy theory that Facebook’s service was used by Russian actors to try and sway the 2016 presidential election.
But the real reason is rather obvious. People are tired of being treated like children by the social media giant, where they increasingly are banned for a month for a mere comment or a picture in Facebook's attempt to silence free speech and the truth. Many never return.
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