Playboy founder Hugh Hefner has died aged 91.
Hefner died of natural causes at his home, The Playboy Mansion, surrounded by loved ones, the publication confirmed.
Hefner was sometimes characterised as an oversexed Peter Pan as he kept a harem of young blondes that numbered as many as seven at his legendary Playboy Mansion.
This was chronicled in "The Girls Next Door," a TV reality show that aired from 2005 through 2010.
He said that thanks to the impotency-fighting drug Viagra he continued exercising his libido into his 80s.
It took just minutes from the announcement of Hugh Hefner’s death for fans to line up outside the gates of his iconic Playboy Mansion in the Los Angeles hills.
One father brought his young children along on Wednesday night to the hedonistic home where men and women came to mourn the passing of a man they respected as a sexual liberator.
Construction worker Genaro Alcala, 40, said he brought his three children, aged between eight and 14, to appreciate “a god amongst gentlemen” who he was turned on to aged around 15 by his own father.
Pointing to his children, Mr Alcala said: “They never knew who the Playboy was because they are too young to know but later on in life they will know and I will show them the magazines.”
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