Moroccan TV: How to cover domestic violence bruises with makeup

Moroccan TV: How to cover domestic violence bruises with makeup
It is one of those missed crazy stories. In November last year, CNN brought a story of how a Moroccan TV channel tried to normalise domestic violence.

To help women battling domestic violence, a Moroccan TV channel offered some advice: Cover your bruises with makeup.

The state-owned 2M TV caused controversy with its segment on Wednesday showing a makeup artist covering blue "bruises" on the eyes and cheeks of a model.

"It's a painful and sorrowful topic, but on the occasion of the International Day for the Elimination of Violence Against Women, we will show you the makeup [to cover the signs] of beatings," said the smiling artist.

"It is a topic we lack the courage to discuss."

The makeup artist showed how to cover facial bruising with concealer.

The segment, which apparently also used makeup to create the "bruise," angered activists, who said it normalized domestic violence.

Activists also created a petition on the website calling for punitive measures against the morning show.

"Do not cover domestic violence with makeup, condemn the aggressor," said the petition, posted by a group calling themselves Concerned Moroccan Citizens.

The channel apologized two days later, saying the segment was inappropriate, an editorial error of judgment and in violation of its policy of 27 years that advocated for women's rights. It also removed the video clip from its website.

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