Muslims outraged at the brutal beheadings carried out by Islamic State are expressing their disgust with their own version of the Ice Bucket Challenge - the Burn Isis Flag Challenge.
Activists in Lebanon have been using social media to share pictures and video of people setting fire to the black and white IS flag, after barbaric killings including those of US journalists James Foley and Steven Sotloff.
Using the hastags #BurnISISFlagChallenge and #BurnISIS, activists then ask others to do the same.
One tweet said: "I nominate the whole world to the #BurnISISFlagChallenge. You have 24 hours. GO!!"
On a video of a burning flag, viewed more than 100,000 times, it also said: "ISIS are not ISLAM nor do they represent ISLAM and muslims."
The viral trend is thought to have been started by a group of Lebanese students outraged by the spread of IS in their country and the beheading of a Lebanese army officer.
It is not the first time the Ice Bucket Challenge has been adapted for other causes.
Last month, people in Gaza City began the Rubble Bucket Challenge to raise awareness of the devastation wrought on the Gaza strip by Israeli air strikes.
The Ice Bucket Challenge, where people film themselves being covered in freezing cold water, has raised millions for the ALS Association.
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UN: - A new war crime
Militants from the Islamic State group have destroyed part of the Roman Theatre in the ancient city of Palmyra in Syria.