The manufacturer of Toblerone has launched a new version of the chocolate in the UK to meet tougher competition.
"Toblerone remains one of the best value and most delicious Swiss chocolate products in the market. This is because we always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing higher costs for numerous ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products," Toblerone writes on Facebook.
«The 400g is now 360g and the 170g is now 150g,» Toblerone informs.
The response from consumers is very negative, ranging from that the new chocolate looks goofy to that the company exploits customers.
When asked why they do not just increase the price, Toblerone replies:
«We had to make a decision between changing the shape of the bar, and raising the price. We chose to change the shape to keep the product affordable for our customers, and it enables us to keep offering a great value product.»
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