Nearly 35 years after their last public performance together, the members of ABBA are preparing to give their fans around the world what millions of them have long dreamed of but considered impossible: a new entertainment experience, reports Universal Music on its website.
World-renowned entertainment entrepreneur Simon Fuller, the members of ABBA, and Universal Music Group are partnering together in a groundbreaking venture that will utilize the very latest in digital and virtual reality technology. The aim is to create an original entertainment experience with the Swedish pop superstars that will enable a new generation of fans to see, hear, and feel ABBA in a way previously unimagined.
Simon Fuller has been at the cutting edge of social and technological change for three decades, using his insights to transform popular culture. For the past several years, his businesses have been quietly investing in virtual reality technologies and developing hyper-realistic digital humans in the field of entertainment. The collaboration with the four members of ABBA, who first formed in Stockholm in 1972 and who remain among the most iconic and enduring talents in the world, marks a key “ahead of the curve” step towards fully realizing the possibilities of virtual reality—and in the process transforming the face of popular entertainment.
The members of ABBA will be involved throughout the creative process, maintaining the authenticity and integrity of the band’s original vision within this exciting new realm of entertainment possibilities.
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