Niceballs - for stress relief squeezing

Niceballs - for stress relief squeezing
A so-called stress relief ball developed by the Spanish advertising agency Imaginarte, has for the past week received considerable media attention.

The attention is perhaps above all due to the shape - and the name "Niceballs." The stress ball, or balls, are attached under the desk and the user can then squeeze them when "relaxation" is necessary.

"Now you can be productive while you play with your balls," writes the advertising agency on its Web site.

Imaginarte has even developed a commercial where the stress ball is presented as an engineering marvel (see video below).

On the website there is an interest form where prospective buyers can fill in how much they would be willing to pay for a pink ball. However, it seems somewhat unclear, if the ball(s) will ever be for sale.

The evidence suggests that it is all about a publicity stunt, and in such case it must be recognized to be a very successful one. Besides domestic media in Spain, newspapers like the British Mirror, German Morgenpost and the Finnish magazine Stara have all wrote about the Niceballs.

The pink stress ball from Spain have also been mentioned in media in the Netherlands, Latvia, Hungary, Russia, China and Israel.

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