Twitter's CEO Jack Dorsey announced yesterday that four of the company's CEOs have quit their jobs, among them product manager Kevin Weil and media manager Katie Jacobs Stanton.
In a press release, Dorsey writes that the four senior managers left the company on their own initiative.
- All four will get some well-deserved free time. I am grateful for all they have contributed to Twitter and to our place in the world, writes Dorsey.
Dorsey, who was involved in starting the micro-blog service, was given the job of economically turning the ship around last year and has announced a comprehensive round of downsizing.
Communication Adviser Hans-Petter Nygard-Hansen believes Jack Dorsey demanding management style and poor prospects have led to the CEO-flight.
- He is a controversial guy and has previously been dumped by the management. They did hope for some kind of Steve Jobs effect by hiring him again, but he has not had the impact they were hoping for, says Nygard-Hansen
The micro-blog service experienced significant growth and soon established itself as one of the leading social media after its inception ten years ago.
Although Twitter has over 300 million active users worldwide, it struggles to get new active users. The share price has also fallen sharply since Twitter was listed in 2012.
Ida Jackson, adviser for the digital agency Netlife, says Twitter's users makes the company much less attractive for advertisers and investors than for example Facebook.
- It has become a service for journalists, politicians and social debaters. It's a lot less attractive marketing channel than Facebook and it is trapped in a non-lucrative situation, says Jackson.
Nygard-Hansen do not think Dorsey is going to manage to reverse Twitters falling curve. Although he believes the microblog service survives, he doubt that it will survive on its own.
- Twitter will probably not survive alone and I think it will be bought by others. Maybe by a media house, but most likely both Facebook and Google will bid on it, says Nygard Hansen.
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