The military junta, which took power in a coup last year, wants to do something about the morale of the people - and has made a number of laws and prohibitions.
Now you may risk one year of imprisonment if you share a ''beer-selfie'' on social media during the Thailand trip.
Some time ago, several Thai celebrities posted beer-selfies with the beer brand, "Chang Classic" on their Instagram profiles.
That had the Thai authorities to react.
Now the authorities want an end to the advertising of beer brands on social media.
And even tourists are in danger of being penalized if they share a beer-selfie while on holiday.
- Getting celebrities and artists to post pictures of themselves with alcoholic beverages on social media is illegal, says head of the inspection authorities for alcohol, Samarn Futrakul, to the newspaper Khaosod.
30 actors and singers are now under investigation for violations of the Alcohol Act, which prohibits to show the brand logo of alcoholic beverages, and by doing so, "encourage" others to drink.
Since the "scandal" erupted, Samarn Futrakul has pointed out that private individuals will also be prosecuted for publishing images showing the label of alcoholic beverages.
Deputy police chief in the country, Pongsapat Pongcharoen, specifies that this applies to those who post commercial photos, the newspaper said.
The fine for posting illegal beer-photos is up to $12,000 or a year in prison.
Earlier, Thai authorities introduced strange beach prohibitions which affect tourists in Phuket.
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