YouTube has become a hugely popular service, and now Google claims that the website beats traditional TV.
During a recent press conference, the Internet giant announced that YouTube users in recent months have spent 60 percent more time watching videos than before. The biggest growth the video service has had the last two years.
Not surprisingly, the growth is mainly from mobile platforms. An average YouTube user in 2014 watched YouTube videos for 40 minutes every day, and then mainly on mobile. This is a doubling compared with the previous year, and is connected with a number of deliberate changes from Google.
One of these changes is auto playing of new videos when the video one is watching is done, and also more clear suggestions for related videos.
Such actions make people happy and they spend hours on YouTube, instead of watching one video and then click to other sites.
According to Omid Kordestani, Google's director of finance, YouTube is about to become a site people will "turn on" and look at the same way as with traditional TV:
- The amount of users coming to YouTube, or starting at YouTube's website, as one turn on a TV, has tripled in recent years. Moreover, when users first visit YouTube, they spend more time every time they watch videos.
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