American PepsiCo gives in to pressure and drops the sweetener aspartame from its diet soda.
Pressure groups have long argued that aspartame can cause everything from brain tumors to sleep deprivation and mood swings, which have been rejected by scientists and food inspections in a number of countries.
The EU branch EFSA in 2011 went through over 200 studies and concluded that it was safe to use aspartame, but PepsiCo now still bows to pressure and drops the use of the sweetener.
Aspartame has until now been found in several of Pepsi's popular soft drinks, but from August, the company will stop using it.
- We realize that the demand from consumers increases, said a spokesman for the company.
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It's a sad day for Norway!
Today the politicians went against the will of the people, and the consequences will be severe.