What is now about to happen is that execution videos from ISIS are getting so common that people are getting numb to seeing them. It is a terrible outcome, and gives ISIS reason to rejoice. When people no longer care, the resistance and outrage will no longer be strong. When disgust becomes indifference, then the jihadists wins, and they may continue the jihad without being in the media's spotlight.
This has probably been the plan all along. Frequent executions are so often that the media, or rather, the readers will get bored. Media writes about what the readers wants to read, and if readers do not bother anymore, the media will cease to care. Thus, the genocide in the Middle East can continue to be hidden away. Mainstream media will only write about the worst cases, or if something new comes along. The more horrific, the more mainstream media will write about it. The less horrific they will ignore.
And that is a factor ISIS continues to depend upon, as the violence escalates execution methods have become increasingly more cruel. They have burned people alive, let kids be the executioner, and they've buried children alive. A neck shot are somehow not that much to write about, as in this latter case.
Just ask yourself, how many mainstream media outlets wrote about this last case of mass murder which was captured on a cell phone in Iraq's Fallujah?
Soon there will be a "silent genocide" unfortunately.
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